Community matters to each and every person on the planet. And each and every person matters to their community. When business owners understand this and run their business based on this basic principal, they leverage themselves to be even more impactful to their clients.
People fear they don’t matter.
We strive to be individuals, to stand out, partly due to this fear of not mattering or not belonging. Beliefs of not mattering and not belonging go hand in hand. If we belong, then we matter. If we matter, then we belong. But what about when we don’t belong?
No man is an island, entire of itself; every man is a piece of the continent, a part of the main. If a clod be washed away by the sea, Europe is the less, as well as if a promontory were, as well as if a manor of thy friend’s or of thine own were: any man’s death diminishes me, because I am involved in mankind, and therefore never send to know for whom the bells tolls; it tolls for theeJohn Donne
Individuals suffer when they feel excluded, but community also suffers when individuals are excluded. The same is true for your business.
Your business suffers when your clients don’t feel connected to you and what you offer.Scripts To Help Your Business Grow
What Is Community
Community is the feeling of connection we have with others. We find community as a result of shared experiences, thoughts, beliefs, and even location. A result of shared… A feeling of connection..
Community is a shared feeling of connection.
It’s impossible to have community if we don’t feel connected to each other. As a business owner it’s important to create connections with your clients and customers. When you have these connections, then your business grows.
Here are 5 ways community transforms your business
- Increased Trust
Humans are naturally inclined to trust those who belong to their community. We’re also naturally inclined not to trust those who aren’t part of our community. Building a feeling of connection between you and your clients increases the sense of community and the sense of trust.
- Increased Room For Error
When we belong to a community, we’re willing to overlook minor transgressions or errors.
People who trust you offer a lot of grace when you make a mistake. This means they won’t immediately post negative reviews if they aren’t happy, but rather give you the opportunity to learn from your mistake and try again.
This grace is freely given and strengthens your community. But if it’s misused, abused, or taken for granted, then you’ll find your community and business both suffer.
- Increased Referral Rate
When we love our community, then we want to share it with everyone we meet. Offer your clients a community they love and they’ll share it with their friends, family, and the stranger in the park.
- Greater Leverage
Leverage comes in many forms. Greater authority and greater reach are forms of leverage that grow quickly with a community supporting you.
Your authority grows when you have a community of supporters telling others about you and what you stand for.
- Increased sales
Increased sales are a natural extension of community because of the reasons listed above, but also because of the feeling of belonging by itself.
To belong to a community means you’ve invested in the growth and success of that community. When your clients feel like they belong to a community you’ve created, then they also want to help you succeed.
Community transforms your business by offering greater opportunities for growth and connection. But there’s so much more to community than just starting a group or building an email list. You need connection and belonging.
Learn How To Build Community
To learn how to build your own community sign up for updates from this blog, join my Community Building For Businesswomen group on facebook, or if you want more personalized help, book a free 30 minute consultation with me. (Or do all three!)
By the end of the call you’ll have clear steps you can take to build your own community.